About the Organisation
Sharp India Pvt. Ltd., a wholly owned subsidiary of Sharp Corporation, Japan, has been a leader in innovative technology for over 108 years. As an ISO 9001:2015 certified company, Sharp India focuses on delivering cutting-edge business and appliance solutions. Known for its original technologies and market-leading products, Sharp India is supported by a skilled sales and service team.
Needs
Sharp India needed to enhance its social media presence to better showcase its innovative products and connect with both B2B and B2C audiences. The objective was to increase brand awareness, drive engagement, and effectively communicate the company’s technological advancements and market leadership through targeted social media efforts.
Solution Strategy
ADG Group developed a strategic social media plan for Sharp India, focusing on content that highlighted the company’s technological innovations and product advantages. The strategy included engaging posts, targeted ad campaigns, and active community management to build brand awareness and foster interaction with both business and consumer audiences.
Results
The social media strategy led to a 60% increase in engagement rates, a 50% rise in followers, and a 45% boost in website traffic. Sharp India successfully improved its online visibility, enhanced brand recognition, and effectively reached its target audiences, reinforcing its position as a leader in smart business and appliance solutions.