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S S Exhibitions & Media Pvt. Ltd. – Media Buying
About the Organisation
S S Exhibitions & Media Pvt. Ltd., established in 2004, is a premier event management company in India. Known for its expertise in organizing large-scale events and exhibitions, the company offers comprehensive solutions for event planning, execution, and media management, aiming to deliver exceptional experiences for its clients and their audiences.
Needs
S S Exhibitions & Media sought to enhance its media visibility and attract more clients through strategic media buying. The company required a targeted approach to secure optimal media placements, increase brand exposure, and effectively promote its event management services to a broader audience.
Solution Strategy
ADG Group provided a strategic media buying service for S S Exhibitions & Media. This included identifying key media channels, negotiating prime ad placements, and executing targeted campaigns across relevant platforms. The strategy was designed to maximize visibility, drive engagement, and highlight the company’s expertise in the event management industry.
Results
The media buying campaign resulted in a 60% increase in media coverage, a 50% rise in brand awareness, and a 45% boost in client inquiries. S S Exhibitions & Media successfully enhanced its market presence, attracted new business opportunities, and reinforced its position as a leading event management company in India.